In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other realities concerning modern B2B advertising. We discuss exactly how the purchasing trip is currently entirely fragmented and also the manner in which community building can assist marketing professionals take back c
{Why Successful CMOs Must Be Smart Business Strategists By Mark Donnigan|
Mark Donnigan: It's going fantastic, Ben. I am so happy to be right here on your show.Particularly given the significance and also the seriousness of the topic we're going to be tackling over the course of this discussion also, which is one that I think is truly under-discussed. One that could if not increase some brows, but could get you some puzz
{Why Great VPs of Marketing Must Be Savvy Business Strategists With Mark Donnigan|
Mark Donnigan: It's going terrific, Ben. I am so satisfied to be right here on your program.Especially provided the value as well as the seriousness of the topic we're going to be dealing with over the program of this discussion too, which is one that I think is actually under-discussed. One that might if not raise some brows, yet could get you som